Reason #1: A website address is easier to remember than a phone number.
The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.

Reason #2: A website conveniences your customer.
Your customer can peruse your website at their own leisure. There is no pressure to buy nor do they have to drive over to your place of business to find out about your offering.

Reason #3: Customer service can be handled on the website.
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money.

Reason #4: It’s easy and cheap to change company information and marketing material on your website.

You know how costly it can be to have to change product information or prices on all your catalogs, brochures, and marketing material. It’s much cheaper, easier, and faster to change all this information online.

Reason #5:A website increases the geographic range of your business.
If you are a small business, you rely on foot-traffic and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business.

Reason #6:You can very accurately track the traffic on your website.
Using analytical tools, you can find out exactly how many visitors come through, how long they spend on your website, and which pages they are reading. Can you say the same about your print ads, flyers, and tv spots?

Reason #7:Marketing on the Internet is much more cost effective than traditional marketing methods. Putting ads on the newspaper, making flyers, and television spots can be very expensive. Fortunately marketing on the Internet isn’t and can be done on a budget.

Reason #8: Potential customers can find your business online.
Not too long ago, customers looking for your product or service would have to look you up on the Yellow Pages. Today, with the Internet, the same customers will just search for your product or service on search engines like Google or Yahoo search. By not having a website, you are losing out on those customers

Reason #9: Your website is on 24-7
Your website works for you 24-7 with no labor costs. Your website markets your business for you while you sleep.

Reason #10: You have more credibility by having an Internet presence in today’s age.
A business without a phone number or a physical address can seem shady. It’s slowly becoming accepted that a business must also have a website and an email address.

Here at 76 we build online business solutions. We design, develop and market your web site for success.

Local Psychologist & Psychotherapist Kaye Barr came to us after an unsuccessful experience with one of Perth’s large web design agencies. Unfortunately for Kaye the site was poorly planned, built and left to go stale for over two years generating very little business and leaving her feeling disheartened with a very poor return on investment.

The website brought the occasional email from a potential lead through the contact form but never really rivaled her Yellow Pages advert in terms of business lead generation.

We took a step back with Kaye to discuss her business and review how we could make her website generate solid leads and rank highly in the leading search engines. As with all of our clients we walked Kaye our web discovery and build process.

Stage 1 Create A Website Plan

Any successful person with an idea begins with a clear plan. At 76 we like you to be fully involved in the planning, design and finally the end result so ultimately you have the website you are looking for. We talk with you about strategy and what you want to achieve online.

Example business targets:

• Generate 20 new customer leads from the website per week
• $500 of online sales per week
• Build a client database – 1000  leads per annum
• Reach a wider audience
• Get old customers to come back

Stage 2 Design, Development And Training

Once we have an understanding of your business and your ideal customer we design a website that is built to achieve your business targets. We work with you to ensure the web site ‘fits’ your industry and will convert browsers into business.

Stage 3 Marketing And Measuring

Every website requires a marketing plan. Websites need thought put into to how they will convert visitors, meet business goals, capture leads, and make money.

Implementing a solid marketing strategy is crucial. Link building, search engine marketing, organic search engine ranking (the free rankings), etc are all parts of the process.

Stage 4 Evolve, Build And Succeed

So now you have a solid online business platform that gives you the tools you need to succeed. You need to nurture and build on this success. The web and your competitors will not sit still it is important for you to keep your website fresh and ranking highly in search engines with a solid Search Engine Optimisation strategy.

Kaye’s results

A simple website doesn’t cut it anymore. A website is an integral part of your overall business strategy

With a solid process built on proven strategies for success we build solid, performing websites that help you succeed online by generating leads and making sure you are easily found.

Kaye’s new online solution benefits from the following:

• Looking Professional – Attractive, modern and usable web site
• Built To Convert – Targeted Call To Actions on every page and a custom Lead Generating contact form
• Ready To Be Found - Search engine optimisation and Google Integration across the board (Now ranking on page 1 of Google)
• Measurable Success – Online Analytics that show who is visiting and from where

Finally we had to mention that Kaye Barrs new website ranks on the first page of Google! with the search term ‘Perth Psychologist’ .

Would you like to discuss how we can help your business succeed online? Give us a call right now for an obligation FREE consultation. We can come to you and we will even shout the coffee.